HOT ROD Network and HOT ROD Magazine announced today the launch of their new network website at www.HOTROD.com. The new website brings a fresh user experience to the keystone brand’s 34-million visitors, enabling both readers and content creators to share the HOT ROD culture. The HOT ROD Network garnered 171-million page views in 2015, and trends show that growth will continue into 2016.
First and Foremost, the Reader
“The Network continues to focus on utilizing web-first content to grow brands, tying multiple mediums together to allow content to reach consumers on any platform they choose,” says Douglas Glad, Network Content Director for TEN.
Multimedia is implemented into every area of the new site, leveraging the HOT ROD Network’s group of creative writers, videographers, and technical experts to give the reader a more-immersive and comprehensive experience.
Categories have been reorganized to deliver a cleaner, faster user experience, with breaking news and event coverage brought to the forefront.
Lastly, major back-end improvements have reduced load times, improved ad-space integration, and completely “hot rodded” the search function, which can now pull related content regardless if it’s a separate story, photo, or video.
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